Tom Benedict

Take a look inside the bindery to understand what really goes on By Tom Benedict The success of a consumer or business-to-business catalog is greatly enhanced through the ability to develop strategies that target specific customers. At the core of these strategies is the mailing list. A tremendous amount of research and cost comes into play in determining which customers should receive what offer and how to direct that customer to a specific merchandise offering. Once the appropriate list analysis has been completed and the list contains vital marketing data designed to reach these customers,