Todd Bailey

To beat web "spam," Google continues to change the rules and algorithms on how consumers find websites and products through its search engine. With the latest algorithm debuting on April 24, "Google Penguin," many online retailers are scratching their heads as they find their website traffic has slowed or come to a complete stop. Unfortunately, their poor page ranking in Google is the result of being penalized for search engine optimization practices in use for over the past 10 years.