Tim Cronin

A Little Bit Here, A Little Bit There This example shows how carefully planning your paper purchases can help you trim dollars from printing and mailing costs. 1) Calculating total useable square inches for a catalog measuring 81⁄8˝ x 107⁄8˝, consisting of 72 pages plus four pages of cover, gives you 6,715 square inches of printable space. If the inside pages are 30-pound lightweight coated no. 5 and the cover is a 60-pound sheet, each catalog weighs 3.5716 ounces. That's a bit too heavy to meet the U.S. Postal Service piece rate threshold of 3.3087 ounces. 2) If the publisher reduces the trim height

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