The right approach is to think of content from the outside-in perspective. This means you take your online prospects exactly where they are right now, and guide them towards the solution of their own problems (some of which will ultimately result in financial benefit to your company).
Q: "I recently started my own e-commerce website selling natural health products, and I'd love some best practices around how to better commercialize the website to increase sales. Thanks!" — Angela Garcia, team leader, NHT Global
Avarice? Greed? Sloth? No, the seven deadly sins of landing page design include sins such as unclear calls-to-action, offering visitors too many choices and neglecting to create trust with them.