The Sweet

Most catalogers know the broad brush strokes of their housefiles: that is, how many 12-month buyers, 24+ month, etc. But to really know the impact your marketing and merchandising efforts have on the file in time, do a detailed houselist inventory at least once a year. This also will become your road map for planning future marketing and merchandising efforts. Producing the summary is easy and in many cases can be done by your database manager or merge/purge company. To make the inventory even more effective, put it into a chart that consists of cells to hold counts in each of your