Thad Rueter

Every website has it. That small box in the header with the picture of a magnifying glass to the right. We call it the search box, and it's kind of the unsung hero of your e-commerce site. And maybe it isn't the sexiest topic in the world, but it doesn't have to be because site search has a return on investment story that speaks for itself. Retailers typically report two or three times the amount of conversions for site search users.

The fruit bouquet merchant expects to hire even more in 2013. Thad Rueter Senior Editor Topics: Conundrum Solutions, e-commerce, e-commerce team, Edible Arrangements, expansion, food and drug, Kaitlin Reiss, Macy's Inc., Melanie Martinez, Microsoft,...

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