At the recent Women's Wear Daily CEO Summit, Macy's chairman, chief executive officer and president Terry Lundgren identified mobile as one of the company's "engines of growth" and that the company...
As Retail's BIG Show was in full swing, crowding the giant Jacob Javits Convention Center yesterday afternoon, a smaller, select group of retail CMOs were putting their heads together in a meeting across New York, focusing on the future of retail marketing. The RAMA CMO Summit brought together an exclusive group of senior retail marketing and advertising executives for some valuable networking among their retail peers and exploration of the hot topics on their minds.
A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.
Savvy apparel retailers are having no trouble wrapping their heads (and dollars) around mobile-friendly sites and apps as a way to boost revenue and connect with consumers.