Stan Krangel, president of the MKC Catalog/Internet division of Blyth Inc., which also operates the Exposures, Boca Java, The Home Marketplace, Walter Drake and As We Change catalogs, outlined several ways to roll with the punches this year and next in a session during the Sept. 16-18 NEMOA Fall Conference in Mashantucket, Conn. As proof, he injected how he’s modernized things at Miles Kimball over the past couple of years.
By and large, attendees at industry conferences throughout at least the first half of this year had something of a bewildered look. Kind of a “What the hell am I supposed to do now?” sort of thing going on. Then again, so too did just about anyone in this country amid the brutal recession. But perhaps the Fall NEMOA Conference, held last week at the gaudy Foxwoods Casino complex in Mashantucket, Conn., showed signs of a new, more encouraged, more aggressive attitude among attendees and speakers.
Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.