Smith-Gardner

Take this to heart: 15 million more people will make a holiday purchase online this season compared to last year, Jupiter Communications reported in November. Other research groups put holiday online spending at nearly double that of last year. With more consumer shopping behavior migrating to the Web, not to mention progress in the b-to-b sector, it's imperative to have a robust e-commerce shopping component. While the bells and whistles of designing a shoppers' online paradise can be fun, it's the back end that will make or break you—holiday season or not. Whether you are starting your e-commerce channel from scratch or looking

To make the decision, you need to evaluate where you are now and where you want to be By Hallie Mummert Take this to heart: 15 million more people will make a holiday purchase online this season compared to last year, Jupiter Communications reported in November. Other research groups put holiday online spending at nearly double that of last year. With more consumer shopping behavior migrating to the Web, not to mention progress in the b-to-b sector, it's imperative to have a robust e-commerce shopping component. While the bells and whistles of designing a shoppers' online paradise can be fun, it's the back

J.C. Penney has had a tangled fulfillment system for many years. The complexity of being a bricks and mortar and a catalog company created a fulfillment process enabling the company to provide exemplary product delivery, albeit through an elaborate system. But faced with multi-channel and multi-company sales expansion, even J.C. Penney recognized there had to be a better way. J.C. Penney has six strategically placed fulfillment facilities across the United States that decrease shipping time to its stores and its customers. Every warehouse is 2 million square feet, which combined have more than 35,000 picking stations. Each one is