Sephora, the top seller of Dior lip gloss and Lancome face creams, is under attack in continental Europe from far less glamorous competitors: pharmacies. New data shows specialist beauty retailers such as Sephora, one
Beauty retailer Sephora has launched Sephora University Beauty Classes, a new program designed to help beauty lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye. Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.
Specialty beauty retailer Sephora is turning to Duncan/Channon to design the website for its new Marc Jacobs Beauty collection. The site goes live Aug. 9, following the launch of a teaser site, likewise designed by Duncan/Channon. "The Duncan/Channon team came to us with the most inspiring site concepts and demonstrated a deep understanding of what we want to accomplish," said Connie Young, senior marketing director for Sephora. "I truly feel that they are an extension of our team."
Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm. The index measured the “aptitude” of 100 luxury and prestige brands across beauty, fashion, specialty retail, and watches and jewelry on Facebook. The study — authored by Scott Galloway, New York University professor of marketing, experts from his L2 firm (a think tank for digital innovation) and Buddy Media — ranks the brands’ Facebook efforts across four criteria, including size and growth, engagement, programming, and integration.