Scott Smigler

Yahoo showed its commitment to e-commerce on Thursday by launching what it calls a "completely reimagined, next generation" version of Yahoo Stores. The company is emphasizing how easy it is to set up a store, start accepting payments, and get found through its search engine optimization features. Yahoo Stores has been around for 16 years, and Amit Kumar, head of Yahoo Small Business, says the new Yahoo Stores draws upon what the company has learned from its millions of customers.