Scott Freidheim

Kenmore announced that it's launched an online reality series, "So You Wanna Be a Designer." For six weeks the reality show will stream live on Kenmore's Facebook page to show budding designers at work, making their dreams a reality.

HOFFMAN ESTATES, Ill. -- Sears Holdings announced that as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, president Kenmore, Craftsman and DieHard. "Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward." Friedheim will continue to serve as a member of the internal holding company business unit board. Prior to joining Sears in 2009 as EVP, Operating and Support