Scott Fowler

Nike's attempt to show the Carolina Panthers some love with a home-state T-shirt backfired when the marketer confused North Carolina with its southern counterpart. Late last week, an astute fan alerted Charlotte Observer sports columnist Scott Fowler to the availability of a geographically challenged T-shirt in Nike's online store. The shirt depicted the Panthers logo with the initials "NC" superimposed over a graphic of South Carolina.

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