Scott Birnbaum

New York City-based apparel retailer Aéropostale has launched a fully integrated Facebook store powered by Usablenet’s technology platform that combines shopping and social media and extends full e-commerce functionality to the Aéropostale Facebook community.

New York City -- Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community. In addition to being able to purchase from Aeropostale's entire online inventory, the integrated Facebook e-commerce store allows users to easily 'Like' and share items and purchases with their Facebook network - leveraging the viral nature of Facebook's news feed. "Aeropostale has 5 million Facebook fans that are engaged and connected to our brand," says Scott Birnbaum, senior VP marketing and e-commerce. "The next logical step