Ross Simon

by Jack Schmid and Lois Boyle Everyone who has spent any time producing catalogs knows that the process is truly a blend of right brain and left brain activity. In other words, there is almost no aspect of direct marketing that combines creative (the right brain side) and the analytical and numbers (the left brain side) quite like cataloging. Getting creative-types, writers, designers, photographers and even color separators and printers to understand the left brain aspects of cataloging is a definite stretch. This is not to say that the number crunchers are much better at being well versed on what makes brilliant catalog