Roosevelt Field

New York City -- A new concept, C. Wonder, has made its retail debut, opening a 5,000-sq.-ft. store in Manhattan’s SoHo neighborhood. The company is on track to open three mall locations this fall: Garden State Plaza, Paramus, N.J.; The Westchester Mall, White Plains, N.Y.; and Roosevelt Field, Garden City, N.J. An additional 20 locations are planned for 2012, according to various reports. C. Wonder (the “C” stands for charming, chic and cheerful, according to the company) is the latest venture from Christopher Burch (the ex-husband of designer Tory Burch, the venture capitalist also co-founded her company

New York-based C. Wonder opened its first-ever retail store in New York’s SoHo neighborhood on Oct. 22, according to www.businessweek.com. The store offers brightly colored and moderately priced home-décor products, as well as casual women’s clothes. The fitting rooms are equipped with small touchscreens, allowing customers to change the music and lighting as they try on clothes. In addition, sales associates are equipped with iPod Touches to provide customers with information about the clothes. Three more C. Wonder stores are slated to open in 2011: a store at The Westchester mall in White Plains, N.Y.; another at the Garden