Forbes contributor and retail consultant Robin Lewis has up and declared the imminent death of the Michael Kors brand (originally published on the author's site The Robin Report). His reasoning lies in the growing ubiquity of the brand's product. In Lewis' words, "wonderful becomes awful," when ubiquity strikes. "The brand stands for nothing for anybody — everywhere," said Lewis. He cited Michael Kors' widespread distribution and products priced at every level in order to hit every
An online campaign is attempting to "rebrand" Abercrombie & Fitch by donating the company's clothes to the homeless, after an author alleged that company CEO Mike Jeffries "doesn't want larger people shopping in his store." The comments, made by Robin Lewis, were included in a Business Insider article published earlier this month. The piece also referenced, and breathed new life into, a 2006 Salon article in which Jeffries admits that A&F markets to "cool kids," while excluding those who are unattractive or overweight.
Robin Lewis, co-author of "The New Rules of Retail," tells CNBC what the post-Christmas blizzard means for the retail sector.