Despite the sharp increase in usage, challenges have arisen for mobile shoppers this holiday season. Slow-loading websites can prove a major headache. In fact, 20 percent of those surveyed prefer a traffic jam to a site loading at glacial pace. So, how can retailers keep mobile shoppers frustration-free during the frenetic final days of this year's holiday season (especially as a nasty Mother Nature makes it difficult to trek to stores)? Here are six tips for retailers to ensure ideal mobile website performance during the most wonderful — and busy — time of the year:
Robert Duross
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