DALLAS — Former Sears chief marketing officer, Monica Woo, has joined Mozido, a leading global provider of low-cost, multi-channel financial services platform for mobile network operators, financial institutions, consumer packaged goods corporations and retailers, as EVP, global chief marketing and strategy officer. In this capacity, Woo will be responsible for Mozido's overall brand strategy, communications, and customer experience across channels, as well as key business-building initiatives. "Defining our brand and brand-building strategies are critical to our success and there is no one better to lead this effort than Monica," said Rick Braddock, chairman, Mozido LLC. "She has demonstrated a
That headline seems dated, doesn’t it? Like it’s 1999 or something? Actually, I very much have 2009 in mind. Through the eyes of merchandise sellers of all kinds — retail, catalog, dot-com, B-to-B, brand marketers, all of the above — using the Internet for e-commerce continues to be a work in progress even a dozen-plus years after it hit the mainstream.