Rich Relevance

Facebook beats out Pinterest and Twitter for driving the most traffic to retail sites. Facebook makes up for a staggering 86 percent of retail traffic, while Pinterest drives 12 percent and Twitter 3 percent, according to an infographic by e-commerce consultant RichRelevance. To be fair, Facebook has the most users of the three. Still, it's interesting to see Facebook driving so much retail traffic given recent doubts about whether it's useful for retailers.