Randy Peterson

When Lands’ End's green team was looking at ways to improve the company's sustainability, it decided to tackle a catalog problem. The company routinely stuffs a catalog into the package containing clothing being shipped out to a customer who's just placed an order. And often it would end up being the same catalog from which the customer just ordered. Now the company is carefully tracking that to save on the cost of printing a catalog that's headed straight for the recycling bin, said Randy Peterson, Lands’ End's senior director of sustainability.