While cause marketing — i.e., retail-driven marketing that benefits a nonprofit organization or supports a social cause in some way — isn’t new, it seems as though it’s in the midst of a rebirth. In fact, according to the IEG Sponsorship Report, corporate cause marketing programs will grow 3.7 percent in 2016, reaching $2 billion in marketing spend.
NEW YORK, Oct. 4 /PRNewswire/ -- Celebrating its fortieth year, Jones Apparel Group As one of the world's leading fashion companies, The Jones Group designs and markets many of today's largest and most influential lifestyle brands, including Nine West, Jones New York and Anne Klein - as well as recent portfolio additions such as Rachel Roy, Robert Rodriguez and Stuart Weitzman. The name change reflects this evolution. Sidney Kimmel, Founder and Chairman of The Jones Group, said: "I am humbled to think that 40 years ago we started with nine associates on Walnut Street in Philadelphia as a single
Macy’s has been serving up fashion advice via a series of “irreverent” celebrity-studded Web videos. The department store, which saw same store sales increase 3.7 percent in February, has tapped style gurus like Martha Stewart, Donald Trump, Clinton Kelly, and Rachel Roy to guide consumers through real life challenges — like what to wear when meeting your ex-boyfriend for coffee. The goal is to give consumers the confidence and style tips they need to “put it all together.” The effort stemmed from research that showed consumers wanted more than just “fashion advice from Macy’s.”