Petra Schindler Carter

One cataloger refers to online upselling as “one of the easiest things you can do to improve your revenue.” That’s not to say that initiating online upselling is a snap. Rather, like many other e-commerce endeavors, online upselling is a balancing act between aggressiveness and subtlety in both offer type and presentation. Because the level of communication between consumer and cataloger is less straightforward than it is with contact center upsells, the risk of alienating consumers while upselling online is greater. But with careful consideration and proper attention to detail, online upselling can become a viable source of revenue and a vital part