Persson

Life is going swimmingly for Karl-Johan Persson, H&M's young, handsome CEO. Despite the global recession, the cheap-chic retail chain is doing well. But the recent factory collapse in Bangladesh has put H&M in the focus, even though it, as Persson points out, didn't use the factory. In an exclusive interview with Metro at H&M's headquarters in Stockholm, Persson proposes a new solution: a tag added to every piece of clothing informing the customer whether it was made in a safe factory.