Patrick Robertson

Gap has launched a dedicated iPad application - developed by AKQA - that features a range of branded and Gap-related content, and allows users to browse and purchase products from its 1969 range of clothing. Gap's free application invites users to browse through a selection of video content, press coverage, celebrity imagery, and a range of Gap products. Web content is accessible from within the app, alongside Twitter feeds from Gap staff such as designer Patrick Robertson. Each piece of content prompts the user to share it with friends via e-mail, and features a call to action prompting users to purchase from directly within the app.