Odden

Offer visitors an RSS feed. This ensures that new content is instantly and automatically distributed to those who have asked to receive it. Ideas for RSS content include newsletters, promotions and new product announcements. —Lee Odden, founder, TopRank Online Marketing

Blogs are an efficient way to add fresh content on a regular basis. Catalogers should consider creating a product blog that delivers information on product demos, features, updates and customer testimonials. —Lee Odden, founder, TopRank Online Marketing

The first step to improving search engine results is to ensure that your online catalog is included, or fully indexed, by the search engines. Text-based site maps are a great way to do this. A site map is helpful for shoppers as well as search engine spiders. —Lee Odden, founder, TopRank Online Marketing