Neil Friedman

Toys“R”Us announced the appointment of Neil Friedman as president, Toys“R”Us, U.S. Friedman most recently served as president, Mattel Brands. In his new position at Toys“R”Us, Friedman will oversee all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development, as well as merchandise planning and allocation for the company’s 866 stores and online business in the U.S.

Wayne, N.J. -- Toys “R” Us has selected Neil Friedman, most recently president of Mattel Brands, to serve as president of its U.S. business. Friedman will oversee all merchandising, marketing, store operations, global sourcing and product development, and allocation for the chain’s 866 U.S. stores and online business. He will report to Toys “R” Us chairman and chief executive Gerald Storch.