Nate Bosshard

There's no excuse for a poor mobile experience. Whether you're a retail brand, publishing company or developer of productivity apps, your mobile presence is one of the most important connection points you have with consumers. And yet so many companies go into mobile development without a clear sense of purpose. That lack of vision produces negative effects, namely unhappy customers, low conversion rates and limited growth opportunity. Here are five tips to help you avoid those pitfalls and create a mobile app experience that delivers strong business results: