Mitch Siegler

"When trying to weather tough economic times, be very conservative with your discount programs. They should be tiered by order amount. That is, customers ordering more, get a higher percentage of a discount. That has worked better for us than a straight discount rate." —Mitch Siegler, president, Sovietski catalog

To say Sovietski Collection catalog has a unique niche would be an understatement. Indeed, a quick flip through its pages is like taking a whirlwind trip around the former East Bloc. Its product selection includes militaria, such as Soviet MiG pilot helmets and copper diving helmets, Russian submarine clocks, East German tank commander binoculars and field phones. There’s also hand-crafted Polish sabers and Czech walking sticks, Lomonosov porcelain tableware, Romanian crystal goblets and Russian-made woolen shawls. The catalog even features a genuine Soviet “Strizh” spacesuit complete with communications helmet and umbilical life-support interfaces. Sovietski sells merchandise and artifacts sourced primarily from Europe