Minix

By Phil Minix Breakthrough success comes from first developing an understanding of what your measures of success will be and then planning all of your efforts toward effecting those measures. For a catalog marketer, merchant, art director or operations manager, this means first understanding your owner's, company's or department's objectives. You can't begin to achieve success if you don't know your overall goals and the goal of each individual mailing. If you aren't clear what the overall company objectives are, then make sure you press to find out. If these can't be articulated by anyone in the company, then there is some important