Minchello

Family-run braided texture rug company cmi - Colonal Mills Inc. - has come up with a new branding message to go with its newly revamped website, www.colonialmills.com.Lynne Minchello, director of marketing, and Meredith Thayer, product and design manager, have been working together since last summer on a rebranding project that has one main goal in mind: "Show customers that cmi is resurfacing from this recession with a rejuvenated look that will allow customers to feel the texture and appreciate the construction that cmi has to offer [with its] braided-texture area rugs and accessories," the company said.That goal was first