Mike Modell

Modell's Sporting Goods has deployed cutting-edge technology in its Times Square flagship to welcome Super Bowl XLVIII fans. The sporting goods retailer has installed a virtual image of CEO Mitchell Modell to personally greet shoppers. The image is provided via Tensator's Virtual Assistant digital signage solution, which creates the illusion of a real person. The virtual Modell provides suggestions on Super Bowl gear, shares information on apparel, footwear, sporting goods and licensed team products, informs shoppers about the store's loyalty program, how to sign up and even gives directions on where to find certain items.