Mike Cachat

Jenson USA, a cataloger of premium mountain biking accessories, reached a critical juncture in 2001. Founded a decade ago by President and CEO Mike Cachat, a competitive racer who spent his off hours tuning his bikes and those of his friends, the company grew quickly. Recalls Cachat, “We soon realized our slow catalog software couldn’t handle the large volume of data we were generating.” The cataloger was rapidly adding customers via a media mix of magazine ads, catalog prospecting and, most significantly, the Internet — where it now transacts 65 percent of its orders. Complicating things further, it plans to open its