Michaels Stores uses Facebook (where it has 1.2 million fans and typically posts three times a day) to showcase do-it-yourself projects and craft tips and to publish product info, discounts, class announcements and store sales flyers. It also cross-promotes content from its other social platforms, like Pinterest, where it has a variety of boards, including Polka Dots and Sweets and Treats, aimed at inspiring creativity.
This month, furniture giveaways helped home-goods retailer Wayfair.com score high on Media Logic's Retail Social Juice Index (RSJI). Wayfair's fan base, which typically only gives a few hundred likes to brand posts, responded by the thousands to posts about the weekly promotion. A console table giveaway? More than 16,000 likes and 3,100 shares. A chaise lounge giveaway? More than 16,500 likes and 2,700 shares. A Butler Bombe coffee table giveaway? Close to 69,000 likes and 13,200 shares.
New York (WABC/CNN) - Philadelphia Eagles quarterback Michael Vick wants to tackle fashion. The Wall Street Journal reports Vick will launch a clothing line of sports apparel Wednesday called "V-7." Vick said the sports apparel line is a longtime dream. It will be sold exclusively at Modell's Sporting Goods stores through the end of the year. The debut of Vick's clothing line comes just weeks after the Philadelphia Inquirer reported he married his longtime sweetheart and the mother of his two daughters.