Michael Ross

Digital coupon use is at an all-time high, with more than 2 million Meijer shoppers now subscribed to the retailer's free mPerks program, and Meijer has made significant investments to make digital savings easier for its customers. The Grand Rapids, Mich.-based retailer now has free Wi-Fi capability in all its stores, making it easier for customers to access their mPerks accounts and Meijer's mobile app, freeing up their smartphone data plans for other uses. 

Problem: Figleaves.com sought to understand customer behavior online without having to submit an IT request every time information was needed. Solution: It implemented a Web analytics platform. Results: The British onlline marketer garners exact metrics on customer behavior, benchmarked against other merchants in its vertical. Early last year, London-based Figleaves.com implemented a Web analytics solution to more easily track customer behavior on its Web site. Prior to that time, the online intimate apparel merchant relied on an in-house solution that was incomplete, at best. Much of the in-house solution was based on the analysis of complex databases that logged customer actions on individual pages on the Figleaves site.

By Lisa Yorgey Lester The launch of a new sports bra ordinarily doesn't attract a great deal of press. Then again, a tennis match at Grand Central Terminal between Amazon.com CEO Jeff Bezos and tennis siren Anna Kournikova is no ordinary event. Bezos and Kournikova recently teamed up to promote the U.S. debut of the Anna Kournikova Multiway sports bra available to U.S. consumers through Figleaves, a London-based intimate apparel retailer that recently joined Amazon's Apparel & Accessories store. Exclusivity and variety are Figleaves' unique selling proposition. The retailer sells leading swimwear, nightwear and hosiery brands for men and women in all

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