Michael Lazerow, CEO of Buddy Media, explains why marketers are spending more money on acquiring Facebook fans, and why it's worth the investment now.
Michael Lazerow
Brands that are only now establishing themselves on Facebook are playing a desperate game of catch-up. They're pulling out the stops to rack up what Facebook now calls Likes, social actions by which consumers express interest in a brand. To get Likes, they're going beyond ads and bartering for friendship with offers of exclusive content, discounts and special offers.
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