Merrill Stubbs

Food52, a crowdsourced cooking website co-founded by former New York Times food editor Amanda Hesser and Merrill Stubbs, is today making the move into e-commerce with the launch of an online shop called Provisions. Here, Food52 visitors will be able to browse through and purchase a variety of products, organized into themed collections, like "Rooftop Party," or "Freshly Picked: Plums," for example.