Malcolm Decker

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

With 10.1 million people unemployed in the U.S., why buy from China? I recently Googled “catalog” and these sponsored links popped up: SkyMall online catalog Search hundreds of SkyMall products online. Official site. Shop now www.SkyMall.com/Gifts Newport News Runway-inspired fashions for less. Shop our 2008 styles and trends. www.Newport-News.com Signals Mail Order Catalog Fun & Great Gifts for All Occasions Your One-Stop Holiday Gift Store www.signals.com Crate & Barrel Furniture Find Contemporary Furniture for Your Home Online at Crate & Barrel! www.CrateandBarrel.com — November 11, 2008 Late last summer I ordered two pair of chino trousers

Focus On: Merchandising & Creative The year was 1943. World War II was raging across Europe. Norway was occupied by Germany. The Nazis needed access to open ocean and the deep-water fjords to shelter their great ships. Next door, Sweden remained neutral and relatively untouched by the conflict. In the town of Elmtaryd, Sweden, in the parish of Agunnaryd, an ambitious 17-year-old boy named Ingvar Kamprad traveled from farm to farm selling seeds from a box on the back of his bicycle. He had other items to sell—fountain pens, pencils and matches—but couldn’t inventory them all on a bicycle. So he hit on

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