It's no secret that people don't just watch TV anymore. Their attention is divided between the big screen in front of the couch and the small screens in their hands and laps. But according to OVP of Emerging Media Marketing Maggie Hatfield, HSN wasn't going to get lost in this attention gap. Instead, it went where its customers are: social media. In her presentation at SocialMedia.org's BlogWell conference, Hatfield explains how HSN listens to its customers’ social media conversations to help guide what it features on its TV programs.
SAN DIEGO, Calif. The city council here is scheduled to vote Tuesday on whether to repeal an ordinance regulating big-box store development. In anticipation of a repeal, Walmart U.S. disclosed plans to open up to 12 stores of varying formats here over the next five years. At a press conference here attended by Mayor Jerry Sanders and some council members, Maggie Sans, vice president of public affairs, Wal-Mart, said, "The big-box ordinance might be good politics but it's bad business. We urge the city council to put aside politics and build a partnership with companies like Wal-Mart who