The Five Basics of Great Catalog Creative The Harry and David catalog tempts with tantalizing treats. Magellan’s speaks like a fellow traveler with an arm around your shoulders. Pottery Barn invites you into a warm home you want to make your own. For today’s catalogers, being special in the minds of their customers is the competitive difference. And with 14,000-plus catalogs out there, that’s an important realization. Following are the five basic components that can help your book stand out from the crowd. Branding and Emotion “There’s a soul in a catalog, where the voice speaks to you on a personal level and
Lynn Staneff
David Hunter, CEO, Local Falcon
David Hunter is the CEO of two influential companies, Local Falcon and Epic Web Studios, where he drives innovation in digital marketing and local search engine optimization. Throughout his career, which spans over 15 years, he has reshaped how businesses understand and engage with their online presence, particularly in the realm of local SEO.
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