Lynda Swann

Everyone’s Eureka; Reinvented Wheels; Outlook Went Overboard & The Authors Respond

Like many entrepreneurs who launched catalog businesses in bygone eras, the late Eddie Smith, whom I had the pleasure of knowing during the ’90s and early 2000s, stuck firmly to a number of ironclad principles during his 50-plus years at the helm of the National Wholesale catalog.

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