Lloyd Merriam

Rise above the e-mail marketing din by asking your opt-in customers how often they want to be contacted by you with special offers, suggested Lloyd Merriam, president of CoLinear Systems, a catalog order management system, during his talk, "Smart Systems for Best Order Mangement Practices," at the eCSForum in Philadelphia in March. When customers are opting in to get your e-mailed communications, ask them to designate how many contacts from you they want to receive. Give options such as: [ ] Send me offers by e-mail whenever they're available. [ ] Send me offers up to 6x a year [ ] Up