Linden

By Brad Linden Commercial e-mail practices are under scrutiny by consumers and legislators alike. Indeed, today's marketers are exhausting their creativity while contemplating the newest way to use the e-mail medium. This not only has become a more daunting task, but more importantly, the effort takes away energy that could be better spent developing successful marketing campaigns. However, if it's done right, e-mail marketing can be extremely effective, crushing the ROI ratios of direct mail and telemarketing. It's not enough to merely distribute a regular e-newsletter or promotion anymore. To be truly effective and get the results you want in today's