Lana Krauter

Sears is proud to announce the upcoming launch of Metaphor, their latest ready-to-wear fashion line targeted towards young, fashion conscious women with an emphasis on career. The apparel collection, which is scheduled to hit stores in August, will include jackets, trousers, shirts and dresses at price points reasonable to every fashionista. The line will be complemented by fashion footwear and jewelry. The launch is designed to appeal to a new generation of women who are aware of the latest fashion trends but remain budget conscious. "We have worked to make Sears a destination for women by expanding our portfolio

Sears and Bonnier Corporation's Outdoor Life announced today they've entered a relationship to launch a line of Outdoor Life-branded sportswear for men, available in over 800 Sears stores nationwide and on Sears.com beginning in September. The exclusive collection is being designed with the all-American "guy's guy" in mind, a loyal customer of both iconic brands. The products will combine utility, comfort and quality for the outdoorsman.


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