Judy Sansone

The digital marketing initiative known as "My Weekly Ad" is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer's weekly ad. The My Weekly Ad program was launched last fall and during a presentation at the IRI Summit CVS Caremark SVP of merchandising and retail pricing

WOONSOCKET, R.I. — CVS Caremark has confirmed that Jim Trappani, VP merchandising for health care and multicultural, has decided to leave the company. Grant Pill has assumed the role of VP merchandising for over-the-counter healthcare and store brands. In addition, Mike McEnany has been promoted to VP merchandising, consumables and multicultural. His most recent role was divisional merchandising manager for consumables. Greg Froton also has been promoted to VP of merchandising, general merchandise and international Sourcing. His most recent role was divisional merchandising manager for general merchandise and seasonal. The moves come in the wake of several other recent