Days after the resignation of the Direct Marketing Association’s beleaguered President & CEO John Greco, the American Catalog Mailers Association (ACMA) launched an aggressive campaign for its National Catalog Forum, as well as new members.
John Greco
The Postal Regulatory Commission (PRC) on June 4 formally approved the USPS's proposal for a "summer sale" on Standard Mail postage, which largely affects catalog mailings.
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