Jim Eisen

Philadelphia -- Visionworks, the largest wholly owned U.S.-based optical retailer, has opened its first store in the Philadelphia area. Located in Deptford Township, N.J., it is the first of more than 25 stores expected to open in the market through 2013. The San Antonio-based retailer plans to open 17 stores before the end of 2012 and additional locations by April 2013. "Philadelphia is an ideal market to expand our business, and we are looking forward to serving Philadelphia-area residents," said Visionworks president Jim Eisen. Visionworks (formerly Eye Care Centers of America, Inc.) operates more than 550 optical retail stores