Jim Bradbeer

ATLANTA, Dec. 21, 2010 /PRNewswire-FirstCall/ -- Oxford Industries, Inc. J. Hicks Lanier, Chairman and Chief Executive Officer of Oxford Industries, Inc., commented, "We are excited to add the Lilly Pulitzer brand to our growing platform of lifestyle apparel brands. Scott Beaumont, Jim Bradbeer and their team have done an exceptional job over the last 17 years of nurturing and developing the remarkable brand DNA originally created by Lilly Pulitzer in the late 1950's. They share our values and our strategic vision for how to continue to grow this iconic brand. We believe this business is an excellent fit with