Jeff Weidauer

Today's world is a transparent one. Shoppers can search for price information while in-store and find another price locally or order online — all with nothing more than a smartphone and the appropriate app. Clearly competing on price, while only partially effective 20 years ago, is an exercise in futility today.

If you’re not familiar with the term “big data,” or more importantly the concept behind it, it’s not too late to get up to speed. Big data is here and its presence is expanding to fill every aspect of business today and into the foreseeable future.