Jeff Morrell

New York Knick Jeremy Lin Photo By Chris Trotman for Most Recent Articles On People More Articles By New York Knicks’ Jeremy Lin has fascinated sports fans, and athletic retailers are hoping to capitalize on the “Linsanity.” Ever since the basketball player led his team to an unexpected streak of wins, starting on Feb. 4, Lin’s jersey has been the top seller on Sportsonesource reported that sales of all NBA-licensed product were up 19 percent last week, with sales of Knicks-licensed merchandise doubling over last year. Lin’s meteoric rise to fame has also drawn more eyes to

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